How Digital Technologies Can Support Breast Cancer Awareness – Breast Cancer Awareness Month – October, 2022

“Please get your annual mammogram. I was six months late this time. I shudder to think what might have happened if I had put it off longer. But just as importantly, please find out if you need additional screening.”

Katie Couric, Journalist
Image Credit: Shutterstock.com

Katie Couric was diagnosed with breast cancer over the summer and subsequently underwent surgery and radiation treatments that finished this week. In the personal essay and on her essay and on Instagram, Couric, who is 65, shared information about the prevalence of breast cancer. “Every two minutes, a woman is diagnosed with breast cancer in the United States. On June 21st, I became one of them,” she wrote in a social media post shared Wednesday morning. “As we approach #BreastCancerAwarenessMonth, I wanted to share my personal story with you all and encourage you to get screened and understand that you may fall into a category of women who needs more than a mammogram.”

Today, there are more than 3.5 million breast cancer survivors in the United States, with 268,600 new cases expected to be diagnosed this year alone. With an estimated 89% of United States online and 72% owning smartphones, digital health technologies are uniquely situated to bridge the gap in breast cancer care through detection, intervention, and management. As we begin Breast Cancer Awareness Month, I wanted to dig deeper into the current developments and highlight some of the most promising digital health solutions to promote early detection and improve patient care for breast cancer patients and survivors.


Breast Cancer Apps – One of the most stabilizing things you can do with a breast cancer diagnosis is to get the correct information. In addition to your doctor, the right app can be a great place to find answers to all your questions. It can also offer access to a supportive community that understands what you’re navigating. Here are some of the most highly recommended apps based on their quality content, reliability, and user recommendations:

Breast Cancer Healthline – Those who are newly diagnosed, receiving treatment, or in remission will find support and camaraderie in the app’s one-on-one chats and group discussions. This is a place to find and receive advice, access current news and research, and connect with people who genuinely get it.

Cancer Therapy Advisor – An app designed for oncology professionals, Cancer Therapy Advisor compiles the latest in oncology news and trends, cancer treatment regimens, full-length features, slideshows, case studies, and drug information for various cancer types.

BELONG Beating Cancer Together – This free app helps get you access to the best care without a high cost of entry. You can directly communicate with researchers, experts, and other medical professionals who can give you quick, accurate responses to your pressing questions about breast cancer. You can also keep all your records within the app and share them with your doctor and your loved ones, too. You can browse and sign up for clinical trials and access leading oncologists, radiologists, researchers & nurses to answer your questions.

OWise Breast CancerOWise is an accredited mobile app and website that helps you regain control of your life from the first day of a breast cancer diagnosis. OWise provides safe, reliable, and credible information and practical support and guidance. You can monitor and share changes in your day-to-day well-being with your care team or other trusted individuals. This way, you can help your doctors to make timely and informed decisions on how to give you more personalized care.

Mammosphere – Life Image is the creator of Mammosphere. This breast imaging and cancer prevention application lets patients digitally transfer records to and from health care providers at the click of a button. 1 in 4 patients fails to gather their records promptly, skyrocketing the risk of being called back for additional testing or receiving a false positive. Life Image, based in Newton, MA, reduces the number of false positives for breast cancer by up to 60% and drives up patients’ chances of receiving an efficient and accurate diagnosis.

UntireUntire, founded by Door Vonk, is an app that provides cancer patients and survivors with the tools to cope with extreme fatigue. As a result of cancer, its medical treatments, and the emotional and social impact of such a severe illness causes patients to suffer from severe fatigue. Developed by psychologists with the contributions of patients and researchers, Untire uses scientifically proven theories and mindfulness-based techniques to increase cancer patients’ energy and improve their lives. With less fatigue, cancer patients can fight cancer without sacrificing their enjoyment of life.

Savor Health – By leveraging a team of oncology nutrition experts and the latest technology, Savor Health—founded by Susan Bratton—designs individually personalized nutrition solutions to meet the unique needs of cancer patients at every step along their journey. This innovative technology utilizes deep learning models to promote algorithm-driven meal, content recommendations and nutritional counseling through a team of oncology credentialed registered dietitians and nurses.


A.I. and Clinical Decision Support

PathAIPath AI, founded in Boston, MA, utilizes artificial intelligence and machine learning technologies to improve the accuracy and speed of pathologist diagnoses and ensure patients get the correct diagnosis and the most effective treatment.

MIT Computer Science and AI LabMassachusetts Institute of Technology’s Computer Science and Artificial Intelligence Lab developed a new deep learning-based AI prediction model that can anticipate the development of breast cancer up to five years in advance. This innovative technology, trained on over 90,000 mammograms and 600,000 patient outcomes, can accurately predict over 30% of all cancer patients in the highest-risk category compared to the 18% detected by current models. In developing its technique, MIT sought to address disparities in detection inequality among minorities; Black women are more than 42% more likely than white women to die from breast cancer, a statistic primarily driven by the lack of minority representation in current early detection techniques.

Kheiron – London-based Kheiron has developed a machine learning platform dubbed Mia. Mia analyzes standard mammography images to help radiologists decide whether or not a woman requires further evaluation. The company says the software has already shown success in a multi-center clinical study

Google/Hologic – Global medical device company Hologic is another early adopter of the imaging suite. The company is using Google Cloud’s offering to strengthen its diagnostic platform that screens women for cervical cancer. Hologic will store its images using the suite, and it will develop an AI model with Google Cloud to improve diagnostic accuracy for those cancer images.


Digital technologies in breast health – Some critical ideas for scaling up from pilot programs to full-scale implementation:

  • Technology is an enabler, but feedback from the people at the forefront of providing care, particularly nurses, is essential to scaling up pilot projects.
  • Equally important is making sure that the people using the technology are properly trained.
  • Implement quality monitoring protocols
  • Set up public-private collaborations
  • Identify and scale-up high-potential solutions: who’s out there working on new ideas?
  • Find people who know how to analyse data.
  • Build into projects the questions that will help provide the answers to scaling up a project: who do we need to talk to; what data will be needed to convince governments, investors, organisations to participate?
  • Scale isn’t just about reach: it’s showing that the technology can be adapted to the local environment.
  • Scaling up successfully means being able to convince investors that the environment you’re working in is viable.
  • Understand the local digital regulatory environment.
  • And finally: never lose sight of the patient’s needs throughout the process of scaling up a pilot project.

Innovations in mobile health and social media applications are occurring across the cancer spectrum, from primary prevention to screening, early diagnosis, treatment, survivorship, and end-of-life care. Thousands of health-oriented mobile sites and apps have already been developed with the advantages of low- or no-cost, high scalability, self-tracking, tailored feedback functionalities, use of images and video for enhanced health literacy, broad reach, and data sharing for large-scale analytics. More and more research demonstrates that digital health interventions can support and improve patient experiences and outcomes. For breast cancer patients and survivors, digital health technology can ultimately increase their chances of a good quality of life and positive health outcomes.